SEEDED

startup incubator seeded first tennis tech incubator

about
seeded

discover our history

Tennis can be a source of health,  well-being, and happiness but tennis is also challenged by sedentary lifestyle, by climate change and by inequalities. 
Seeded has been created at the intersection of our passions for tennis, tech, impact and entrepreneurship. 
Our tennis tech experts are sharing both the same passion for tennis and the strong belief that technology can help tennis to transform faster so that it can adapt to the rapid changes in society and in the sports/leisure landscape. 

big orange tennis court with a player at the center shooting a ball

what we
believe in

handisport player of tennis equipment showing the innovation of technology

#1 innovation

At Seeded, innovation is at the heart of everything we do. We specialize in technology and innovation, pioneering new ways to coach, fabricate cutting-edge tennis materials, utilize artificial intelligence, and analyze tennis data. Our relentless pursuit of innovation ensures that we stay ahead of the curve, constantly evolving to meet the ever-changing needs of the tennis industry. Whether it’s revolutionizing coaching techniques or leveraging AI for advanced data analysis, we’re committed to pushing the boundaries of innovation to drive success for our clients and the tennis community as a whole.

Tennis woman in colourful colours playing tennis and looking after the ball with concentration

#2 sport

Sports hold immense value beyond the playing field. They ignite passion, fuel emotions, and foster camaraderie. From the exhilarating rush of adrenaline to the sense of achievement, sports energize both body and mind. They promote physical well-being, instill discipline, and forge lasting friendships. In the arena of competition, athletes discover their true potential and learn invaluable life lessons.
At Seeded, we recognize the transformative power of sports and are committed to nurturing this spirit of excellence in every aspect of our work.

David Brun during a startup coaching meeting with seeded

#2 custom made

Tailored coaching unlocks the full potential of every individual. It’s about more than just adapting to each unique need; it’s about understanding, empowering, and elevating.
At Seeded, we believe in the power of customization, crafting personalized coaching experiences that resonate with every player. From refining techniques to addressing specific challenges, our tailored approach ensures that every athlete receives the guidance and support they need to thrive. Because when coaching is tailored to the individual, the possibilities are limitless.

seeded's brandvideo

meet our team

tennis tech experts

Our team is composed of two co-founders and four operating partners with complementary skills covering tech, strategy, R&D, product, customer discovery, value proposition, startups, incubation, communication, branding, content and storytelling. We have offices in London and Paris. We have access to more than 50 mentors and advisors to help you grow your business in the tennis industry.

David Brun co-founder of seeded and specialist in tennis, incubation and start-ups

David BRUN

Co-Founder, Paris

Incubation | Coaching | Mentoring

Co-founder of Seeded and specialist in tech, R&D, strategy

Gabriel ALARCON

Co-Founder, London

Strategy | R&D | Tech

Julie Fratoni partner of seeded and specialist in Tech, Tennis, startup and product

Julie FRATONI

Partner

Tennis | Startup | Product

Guillaume Quéré, partner of seeded and specialist in content, branding and storytelling

Guillaume QUÉRÉ

Partner

Branding | Storytelling | Content

Anne Sophie Bordry partner of seeded and specialist of communication, start-up and strategy

Anne-Sophie BORDRY

Partner

Communication | Startup | Tech

Dominique Lequepeys partner of seeded and specialist in Startup coaching, Customer discovery, Value Proposition

Dominique LEQUEPEYS

Partner

Customer discovery
Value Proposition | Coaching

meet our team

our seeded players

Our team is composed of two co-founders and four operating partners with complementary skills covering tech, strategy, R&D, product, customer discovery, value proposition, startups, incubation, communication, branding, content and storytelling. We have offices in London and Paris. We have access to more than 50 mentors and advisors to help you grow your business in the tennis industry.

David Brun co-founder of seeded and specialist in tennis, incubation and start-ups

David BRUN

Co-Founder, Paris

Incubation | Coaching | Mentoring

Co-founder of Seeded and specialist in tech, R&D, strategy

Gabriel ALARCON

Co-Founder, London

Strategy | R&D | Tech

Julie Fratoni partner of seeded and specialist in Tech, Tennis, startup and product

Julie FRATONI

Partner

Tennis | Startup | Product

Anne Sophie Bordry partner of seeded and specialist of communication, start-up and strategy

Anne-Sophie BORDRY

Partner

Communication | Startup | Tech

Guillaume Quéré, partner of seeded and specialist in content, branding and storytelling

Guillaume QUÉRÉ

Partner

Branding | Storytelling | Content

Dominique Lequepeys partner of seeded and specialist in Startup coaching, Customer discovery, Value Proposition

Dominique LEQUEPEYS

Partner

Customer discovery
Value Proposition | Coaching

let's talk about your project

Wanna see how Seeded can boost your tennis startup? Schedule a custom made time with us. Complete the contact form now and embark on your unique path to tennis innovation.

where sport meets tech

our network

Over years, we have built the most phenomenal network in both the tennis industry and the tech startups’ scene. Our network includes more than one hundred startups, most top one hundred athletes, including also their coaches and their agents, most clubs, most academies, most tournaments, most federations, more than one hundred corporate sponsors and hundreds of investors, all relevant to the tennis industry.

women sport equipment of tennis on a green court